Geoff realized the value of an experienced business broker after his own experience trying to sell his business without one, and having the deal fall apart at the 11th hour. Emotionally exhausted, beaten and broken after having his long-time business ripped apart in diligence with nothing to show for it, he got advice, found a broker, and went on to a successful exit. Fast forward to today, Geoff helps business owners get 7- and 8-figure exits. His specialty is getting clients the best deal value and terms by creating a competitive bidding process and negotiating deal values upwards. He has helped clients get as much as 70% in additional deal value through this process. Geoff’s past experience as a seller himself, combined with years of sell-side advising on multiple deals, work together to help setup founders for successful, lucrative exits.