Joel is a seasoned entrepreneur with over eight years of experience selling on Amazon, where he built a competitive brand from scratch and successfully exited the business in 2024. Throughout his Amazon journey, Joel managed every aspect of the business, from product concept to building brand authority, including extensive hands-on work in China for product development and design. Before transitioning into the world of e-commerce, Joel was a professional photographer with a focus on Amazon product photography. His deep understanding of visual optimization and testing Amazon imagery for maximum impact played a pivotal role in his brand’s success. Joel’s unique blend of creative expertise and e-commerce acumen makes him a highly sought-after speaker on topics related to Amazon imagery and brand growth.