Mr. Rocky Pham is a distinguished professional in the fields of cross-border e-commerce and finance. In 2021, he undertook the role of Country Manager for Vietnam at LianLian Global, where he assumes responsibility for the strategic development and growth of the local branch. In this capacity, Rocky actively forges and maintains crucial partnerships with leading e-commerce platforms, marketplaces, and service providers in Vietnam. Prior to this position, his extensive background also includes tenure at the Big4 consulting firm – Ernst & Young, assisting foreign companies seeking entry into the Vietnamese market. Concurrently, he engaged in diverse business ventures, including commercial trading and ventures in the travel and hospitality sectors. With his multifaceted background, Rocky’s unwavering dedication is to empower Vietnamese e-commerce entrepreneurs for global success.