Michael has a long experience in Marketing and Finance with an MBA in International Taxation and with more than 7 years of experience in company formation in the US. In the past 5 years his focus has moved to Amazon, now being a well-known PPC and Amazon Scaling Expert.

Michael has been speaking at International Conferences in the past three years, bringing strategic knowledge in the Amazon Business field. Moreover, he is the Managing Partner of Innoventic, a digital marketing agency with proven success in services such as Amazon Sales Acceleration, Listing Optimization, PPC Services, Design & Graphics.